Creative concept for a unique video campaign celebrating The Shard’s Christmas lights switch-on.

I commissioned South London poet and spoken word artist Dan Whitlam to write and voiceover a film for The Shard. The film was promoted across all of the Shard’s major channels including Facebook and Instagram – achieving over 300,000 impressions and playing more than 213,000 times, with an additional 56,344 plays on Dan’s own account. BBC London were on location to cover the big switch-on in December and showed a clip of the video during their evening news broadcast.

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TikTok influencer campaign for RICS

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Social relaunch for a Greene King pub