I led the campaign from pitch through to delivery of the 12-week social relaunch. In the first 10 weeks of the campaign, The Roebuck’s Instagram followers increased by 43% and Facebook followers increased by 8.5%. Reach on Instagram increased by 60% and engagement was up 10.8%. Visitor numbers increased so much that we had to refocus the social content away from the food as the pub is struggling to meet demand for table bookings.