Richard Robinson – Content and Creative Director, Sunday
“Sophie has deep social knowledge, so she's able to identify content opportunities for B2B, B2C and membership clients across a range of sectors. She's professional, responsive and takes time to understand the needs of the client and audience. As requirements change and challenges arise, she’s flexible and adaptable, and always a joy to work with. I warmly recommend her.”
James Pentland – Creative Director, Bally’s Interactive
“Sophie's craft is unreal, from both conceptual to creative campaign work. Her creative thoughts and storytelling are on-point and always land an emotive/realistic touchpoint. I would recommend her to anyone.”
I led a dynamic team, overseeing social media strategies from conception to execution and analysis. My responsibilities included managing key stakeholders across agency and client teams, developing comprehensive social media plans and spearheading innovative campaign concepts. I guided projects through all stages, from initial ideation to final reporting, ensuring seamless execution and optimal results. This role demanded a blend of creative vision, strategic thinking, strong leadership skills and the confidence to win pitches.
CV
Sunday
Head of Social
2020–2024
EssenceMediacom
Senior Creative
Feb–Nov 2020
I collaborated closely with the Art Director to develop innovative concepts for ad campaigns. My role involved generating original ideas and translating them into compelling creative executions. I led the creative process for a Google Pixel phone display ad campaign, overseeing concept development, copywriting and final delivery. Additionally, I crafted extensive copy matrixes and wrote hundreds of search ad variations to support new Google product launches, demonstrating versatility in adapting messaging across various formats and audiences.
I wrote compelling features and advertorials for print and digital platforms. My work primarily focused on social justice, current affairs and lifestyle topics, delivering insightful and engaging content to diverse audiences. My bylines span a range of respected publications, including The i, The Independent, Vice, BBC, Positive News, The Times Literary Supplement, Buzzfeed and Esquire, showcasing my versatility and ability to adapt to various editorial styles and readerships.
Journalist
Freelance
2016–2020
I crafted, edited and commissioned engaging digital content while conceptualising creative executions for JamieOliver.com. I spearheaded production for online projects, overseeing content creation and online strategy. Utilising Salesforce, I wrote, built, and managed three weekly email campaigns, reaching an audience exceeding 1.5 million subscribers. This role demanded a blend of creative writing skills, strategic planning and technical proficiency in content management systems.
Online Content Editor
Jamie Oliver
Oct 2015–Nov 2016
I identified, researched and crafted highly shareable content focusing on news, politics, and LGBTQ+ topics, aiming for viral reach. I curated and scheduled engaging content across Huffington Post UK's Facebook, Twitter, and Instagram channels, ensuring a consistent and impactful social media presence. My role also involved closely monitoring engagement metrics and social reach, allowing for data-driven content strategy refinement and improved audience connection.
Social Media Writer
Huffington Post
Oct 2014–Oct 2015
As Assistant Editor, my responsibilities included sub-editing, content management and updating social media channels across Facebook, Twitter, and YouTube. I also wrote and created three weekly newsletters, reaching a combined audience of over 800,000 readers; and conducted celebrity ‘webchats’. This role required a diverse skill set, blending writing expertise, digital marketing knowledge and audience engagement strategies.
Assistant Editor
Mumsnet
Oct 2012–Oct 2014
I undertook diverse projects ranging from brief five-day assignments to extended 6-month contracts with various agencies and clients. I worked with award-winning agencies such as Zinc Network and Flying Object, delivering high-quality copy for a prestigious client roster including Google, YouTube, Democracy Council, UK Government, and DeepMind.